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What Is The Psychology of Advertising?

To encourage you to buy their product, companies may try to elicit a certain emotion. This is known as the psychology of advertising. So, how do they do it?

Using cute animals

Who hasn’t stopped scrolling their social media feeds to watch a cat video or look at a funny dog meme? Animals often bring about positive feelings, and advertisers know this.

Infusing humor

Laughter can release endorphins — the hormones our brain releases to bring positive feelings — and make us feel happy.

Preying on fear

This technique can backfire if not used properly because fear can turn us away from a product or brand. However, using fear in a way that elicits excitement or calls us to action can be an effective marketing strategy.

Creating excitement

Many ads try to create a buzz by building hype around their product. This gets you excited about what you’re seeing, and this excitement then trickles over into how you think about the product or brand itself.

Tugging on the heartstrings

While many ads are funny or exciting, some find ways to tug at your heart. This can be subtle, like showing a family spending quality time together over a certain brand’s food.

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What Is The Psychology of Advertising?

To encourage you to buy their product, companies may try to elicit a certain emotion. This is known as the psychology of advertising. So, how do they do it? Using cute animals Who hasn’t stopped scrolling their social media feeds to watch a cat video or look at a funny dog meme? Animals often bring about…

Read More »
Source: A Wealth of Common Sense

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What Is The Psychology of Advertising?

To encourage you to buy their product, companies may try to elicit a certain emotion. This is known as the…

Read More »
Source: A Wealth of Common Sense

When is a Bear Market Over?

So I know you guys have talked a lot about are we in a recession now and being in a…

Read More »
Source: Dr. Hannah England

Creative Problem Solving: from complex challenge to innovative solution

Even if you usually excel at finding solutions, there will be times when it seems that there’s no obvious answer…

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What Is The Psychology of Advertising?

To encourage you to buy their product, companies may try to elicit a certain emotion. This is known as the…

Read More »
Source: The Atlantic

A Happiness Columnist’s Three Biggest Happiness Rules

Each of us should also keep in mind some large truths from the science of happiness that can transcend circumstance…

Read More »
Source: Dr. Hannah England

Creative Problem Solving: from complex challenge to innovative solution

Even if you usually excel at finding solutions, there will be times when it seems that there’s no obvious answer…

Read More »
Source: Our World In Data

Who do we spend time with across our lifetime?

Who we spend time with evolves across our lifetimes. In adolescence we spend the most time with our parents, siblings,…

Read More »
Source: Aeon

The will to fight Throughout history, the most effective combatants have powered to victory on commitment to core values and collective resolve

Throughout history, the most effective combatants, revolutionaries and insurgents have been ‘devoted actors’ fused together by dedication to non-negotiable ‘sacred values’ such…

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