Skip to content

Posts by Marcellino Nehme

What Is The Psychology of Advertising?

To encourage you to buy their product, companies may try to elicit a certain emotion. This is known as the psychology of advertising. So, how do they do it? Using cute animals Who hasn’t stopped scrolling their social media feeds to watch a cat video or look at a funny dog meme? Animals often bring about…

Read More

The will to fight Throughout history, the most effective combatants have powered to victory on commitment to core values and collective resolve

Source: Aeon

Throughout history, the most effective combatants, revolutionaries and insurgents have been ‘devoted actors’ fused together by dedication to non-negotiable ‘sacred values’ such as God, country or liberty. Military incursions nearly always plan for maximum force at the beginning to ensure victory. But if defenders resist, or are allowed to recoup, then the advantage often shifts to those…

Read More

The paradoxical power of humility: how being humble is a strength

Confusion around the definition of humility is common. Some may incorrectly assume that those who are humble have low self-esteem or a low opinion of themselves. A person who is humble is likely to be more courteous, respectful, and in tune with the feelings of others. Dr JianChun Yang and colleagues further investigated why humility among leaders is…

Read More
Scroll To Top