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BMW starts selling heated seat subscriptions for $18 a month

Source: The Verge

BMW is now selling subscriptions for heated seats in a number of countries — the latest example of the company’s adoption of microtransactions for high-end car features.

A monthly subscription to heat your BMW’s front seats costs roughly $18, with options to subscribe for a year ($180), three years ($300), or pay for “unlimited” access for $415.

It’s not clear exactly when BMW started offering this feature as a subscription, or in which countries, but a number of outlets this week reported spotting its launch in South Korea.

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