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What Is The Psychology of Advertising?

To encourage you to buy their product, companies may try to elicit a certain emotion. This is known as the psychology of advertising. So, how do they do it? Using cute animals Who hasn’t stopped scrolling their social media feeds to watch a cat video or look at a funny dog meme? Animals often bring about…

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The paradoxical power of humility: how being humble is a strength

Confusion around the definition of humility is common. Some may incorrectly assume that those who are humble have low self-esteem or a low opinion of themselves. A person who is humble is likely to be more courteous, respectful, and in tune with the feelings of others. Dr JianChun Yang and colleagues further investigated why humility among leaders is…

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5 Ways to Keep Jealousy From Destroying Love

Source: Psychology Today

Relationship-threatening jealousy can happen for a variety of reasons. Insecurity is a major factor. Lifelong attachment issues can be another. For example, those who grew up with an insecure attachment to a primary caregiver that caused them to be highly anxious seek constant reassurance and closeness with a romantic partner, perhaps more closeness than is comfortable for the partner. There are…

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How to perform well under pressure

Source: Psyche

‘Mental toughness’ is the wrong approach. It’s a popular coping style but it can backfire by causing you to see challenges as threats. Develop your ‘mental flexibility’ instead. This way, you’ll be better able to think on your feet and cope with the unexpected. Separate yourself from your thoughts. We all have difficult thoughts, but…

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