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The new digital edge: Rethinking strategy for the postpandemic era

Source: Mckinsey

One year into the COVID-19 crisis, our newest McKinsey Global Survey on digital strategy1 indicates that the pandemic has increased the pace of business and that technology capabilities will be critical to companies’ COVID-19 exit strategies as well as to what comes next. After seeing how the pandemic had sped up the adoption of digital technologies by several years, we took a closer look at how companies are rethinking the role of digital technology in their overall business strategy.

The imperative for a strategic approach to technology is universal, yet some companies are already leading the pack; their responses show that better overall technology capabilities, talent, leadership, and resources are linked to better economic outcomes.

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