To encourage you to buy their product, companies may try to elicit a certain emotion. This is known as the psychology of advertising. So, how do they do it?
Using cute animals
Who hasn’t stopped scrolling their social media feeds to watch a cat video or look at a funny dog meme? Animals often bring about positive feelings, and advertisers know this.
Laughter can release endorphins — the hormones our brain releases to bring positive feelings — and make us feel happy.
Preying on fear
This technique can backfire if not used properly because fear can turn us away from a product or brand. However, using fear in a way that elicits excitement or calls us to action can be an effective marketing strategy.
Many ads try to create a buzz by building hype around their product. This gets you excited about what you’re seeing, and this excitement then trickles over into how you think about the product or brand itself.
Tugging on the heartstrings
While many ads are funny or exciting, some find ways to tug at your heart. This can be subtle, like showing a family spending quality time together over a certain brand’s food.