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What Is The Psychology of Advertising?

To encourage you to buy their product, companies may try to elicit a certain emotion. This is known as the psychology of advertising. So, how do they do it?

Using cute animals

Who hasn’t stopped scrolling their social media feeds to watch a cat video or look at a funny dog meme? Animals often bring about positive feelings, and advertisers know this.

Infusing humor

Laughter can release endorphins — the hormones our brain releases to bring positive feelings — and make us feel happy.

Preying on fear

This technique can backfire if not used properly because fear can turn us away from a product or brand. However, using fear in a way that elicits excitement or calls us to action can be an effective marketing strategy.

Creating excitement

Many ads try to create a buzz by building hype around their product. This gets you excited about what you’re seeing, and this excitement then trickles over into how you think about the product or brand itself.

Tugging on the heartstrings

While many ads are funny or exciting, some find ways to tug at your heart. This can be subtle, like showing a family spending quality time together over a certain brand’s food.

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